How Creating a Photography Series Can Help You Sell Your Work Online
Hello Creative Ones, Creating a body of work or ‘photography series’ that stands out is the first step to selling your work and having a successful online shop. Many people when they start a shop put together a bunch of their favourite images that have no connection at all, and this is OK.
It’s a normal way to start.
Creating a photography series does three important things:
- Helps connect you to your work and process
- Connects your potential clients to your work on a deeper level
- Helps organise your work and assists your clients in making a choice.
By creating a strong connection between your images or creating a ‘photography series’ from scratch, your work starts to stand out.
You start to create your own USP, or as the marketers call it, your Unique Selling Proposition, by finding your own unique space in the photographic or art market.
When you start to stand out the more you are willing to be fully you and the less competition you have.
A USP is literally something that only you have.
One of the things I see people doing all the time in business and in online shops is not digging into their creativity enough to enhance their USP or to allow the full expression of their creativity to help them stand out from the crowd. Often I see ‘cookie cutter’ creativity where it is hard to tell one photographer from the other. I love it when I find a photographer or artist that feels like they have tapped into their true creativity, by bringing different elements they like together to create an exciting body of work that is uniquely theirs.
Tapping into your creativity, pushing it, daring it, allowing yourself to do what you love, asking yourself the deeper questions, getting a stronger message, being more aligned with your true values, and having the courage to bring that into your marketing, your message, your branding, your product and services, means that you immediately have a stronger USP.
Your alignment WITH your creativity is your greatest USP.
Alignment is a fancy word for doing what resonates with you at your core, what brings you joy, makes you happy, comes without an enormous effort of pushing against life and that you would almost be doing anyway, even if there wasn’t money involved.
Why start with your creativity? Well, often in creative businesses, people pick out their ideal client first and then build a business or a creative product or service around that person. So they are starting from the outside and then accommodating what they think that client might like or need.
I’m going to invite you to switch it around. When you start with what you love, what you would do even if you weren’t being paid for it, then you literally are at the same time creating your ideal client.
WHAT YOU HAVE, NOBODY ELSE HAS.
You are a splendid unique human being and the way you see the world, the way you think, feel, love, work, play, the conversations you have with yourself and your life experiences, are uniquely yours.
YOU ARE ONE OF A KIND and that is what makes you so special and that is why if you dig into your creativity it will NEVER be like someone else’s. It can’t be. It is uniquely yours.
THIS IS YOUR GOLD!
It’s something I tell every client I have ever worked with.
The goal is to look inwards at what is inside of you: the joy, the pain, the experiences, the light, the colours, the stories and the thoughts.
It is only when we continually look to others that we make a mistake. We have all the information as a base inside of us to create something that is unique to us. Just add skills, technique, and practice, and you can create whatever it is you want in life.
In the process of learning, there is a part in all of us that needs to copy in order to see how things are done or to understand a process. All the great painters painted the masters to learn certain techniques.
However, there comes a day when you have the technique down and that is when you need to stop looking outwards, rather go inwards and use ‘your story’ or for those that are intimidated by this concept ‘the stuff you like’. Use what is inside of you and what is uniquely yours to create. Allow yourself to be attracted to what you like, no questions asked.
It might be that you hear music in a certain way or you are attracted to certain colours, shapes or a particular era.
Perhaps you come from a faraway land where the colours are special and trees are a particular shape or you have a vocabulary that is rich or you are attracted to a certain era in history. You may be romantic or incredibly modern, soft and sweet, or organized and structured. You may be altruistic and believe in causes or be all about getting down to business.
It doesn’t matter, what matters is that you don’t judge it! Instead, you can use it, focus on it, and believe in it.
YOU MAY THINK THIS ISN’T ENOUGH, IT’S NOT ORIGINAL ENOUGH AND THAT IS YOUR BIGGEST MISTAKE!
All of this can inspire and be woven into your creativity and work and an eventual photography series.
What it takes is to give yourself permission and believe that what you love, others will love too. Creating at your highest level is about really trusting yourself and your vision.
When you are operating from the outside, you are operating from a weaker less authentic place. Developing faith in your creativity is the key.
So, my loves, believe in your creativity, start there, go deep and have fun and you will be creating work that is truly yours.
Love and light,
P.S. If you would like to learn more about selling your photography series or art online, you can watch my FREE WEBINAR HERE.
Hi Carla ,
Loved this Informative article about creating a series of photos to connect with your target market. I like reading it over and over again to refresh my knowledge. You might remember I’m Chris from Mosman doing your course Walls of Love and was recently on a webinar. Here are two pictures from a beautiful country that you know very well. My niche is landscape photography. Love how the natural and human environments interact with each other to produce lovely scenes. Hope you are enjoying your weekend.