Kerrie Hess – Parisian Beauty

Kerrie Hess, paris photographier, portrait paris, personal branding paris, chanel, kerrie hess illustration, carla coulson, pink, roses

 All photos copyright Carla Coulson

Kerrie Hess could just be one of those fabulous girls she illustrates daily for some of the world’s biggest brands. Elegant, soft, feminine and fun she is one of my faves.

I was lucky enough to meet Kerrie on a shoot for Australian magazine Madison some years ago and from that day forth I was a huge fan of this fun gal and her beautiful work.

For anyone unfamiliar with Kerrie’s work, her portfolio includes big Kahuna brands such as Louis Vuitton, Kate Spade, Chanel, Collette Dinnigan, Vogue Australia and Harper’s Bazaar.

To celebrate her recent visit to Paris, the launch of her range of Kerrie Hess shoes with Ballettonet, being in this fab city we did a little shoot in some of her favourite places.

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Carla Coulson, Kerrie Hess, paris photographer, portrait paris, personal branding paris,  kerrie hess illustration, carla coulson, white, roses

Carla Coulson, Kerrie Hess, paris photographer, portrait paris, personal branding paris,  kerrie hess illustration, carla coulson, white,

Carla Coulson, Kerrie Hess, paris photographer, portrait paris, personal branding paris,  kerrie hess illustration, carla coulson, white,

Carla Coulson, Kerrie Hess, paris photographer, portrait paris, personal branding paris,  kerrie hess illustration, carla coulson, white,

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Carla Coulson, Kerrie Hess, paris photographer, portrait paris, personal branding paris,  kerrie hess illustration, carla coulson, pink, dani roses, roses, pink roses, paris

Carla Coulson, Kerrie Hess, paris photographer, portrait paris, personal branding paris,  kerrie hess illustration, carla coulson, pink, dani roses, roses, pink roses, paris

All Photos Copyright Carla Coulson

Nobody knows her brand like the fabulous Kerrie Hess, she lives, breathes, paints and wears the colours you regularly see in her illustrations. For me, it is pure fantasy to photograph her and her beautiful life but it is her reality. Nothing is put on folks, just gorgeousness everyday from the fab Ms. Hess.

I hope you enjoyed this little escape to Paris..

“I dream of painting and then I paint my dream.” Vincent Van Gogh

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PS: If you would like more information on a Personal Branding Shoot click here..








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Starting Out As A Photographer – Overview

starting out as a photographer, going pro, starting a photography business, photography business, photography tips, career as a photographer, carla coulson

Morning Lovelies,

I know so many of you would love to work as a photographer and I often receive questions about starting out. So I thought a brief overview of what’s involved in working as a photographer.

Who wouldn’t want to be a photographer?? We get to go to great places, meet incredible people, participate in amazing shoots and work our own hours.. Sounds like the best job in the world.. And most days it is. But what is the reality of working as a photographer?

For any of you thinking of taking the plunge here is a little overview of some of the things that may help you start out as a photographer. Don’t be freaked out!

So many people not involved in this industry don’t see what the big deal is about being a photographer. Isn’t it just a couple of clicks here and a couple of clicks there??

I often have people say “I would like to do a shoot for just an hour”. Well the truth is 99,9 percent of things in photography take a whole lot more than an hour including (just packing your gear and getting to the job) all the post processing and unless you work in photographer it’s difficult to get a grasp on all the time and effort photographers put in to be able to get that shot over and over again.

Being a full-time working photographer requires hardwork, planning and most of all a burning passion..

Here’s my list of some of the things you need to know if you are starting a career as a professional photographer.

A Clear Picture of what field of photography you want to do (ie, travel, food, fashion, wedding, portraiture etc) If you start with a clear idea you can focus your energy on working in that field, marketing and contacting the right people and not losing your energy trying to cross over many different fields.

Your own style of photography. Having a unique look in photography and your own eye is what will differentiate you from others. Don’t be frightened to be different or take the photos that are burning deep down inside this is the key to the kingdom.

A Business Plan (yes folks this is a business). This is probably the most important point that new photographers overlook. They love taking pictures and being creative but to keep doing that you need clients. And knowing who they are, how you will find them and communicate with them is vital.

Money Though on the outside it seems as though you can get into photography without spending a fortune you still need to consider all the equipment other than cameras you will need to buy, such as computers, back up systems, money to live on in the first years when you are getting established, setting up a website, paying an accountant and all the other important things that need to be taken care of.

Camera gear to suit your field of photography. Each type of photography requires different equipment. You can save yourself a fortune by choosing the right camera gear for the style of photograph you want to do, that’s where the focus and being clear from the start will help you.  Being a professional photographer and offering your services to clients means that you need to be able to produce over and over again the images in your portfolio. Everybody can take a great photo once but being able to do this over and over again is what will differentiate you from an amateur. Don’t be afraid to do courses, workshops and specialisations and hone your craft before putting yourself under the pressure as a working photographer.

Portfolio and Presentation – You need a red hot portfolio and your work needs to be visible to the public in an online presence of your best work. I am often contacted by young photographers looking for assisting work and often they don’t have an online portfolio where I can see their work. This is our language and it is the language of photography so without this you haven’t got to first base.

Team Up – Find your tribe! Form a community of people in your field that you can work with and help each other. (ie I regularly work with journalists, make-up artists, stylists)

Work Ethic.. Do the right thing. Your work ethic will get you jobs over and over again.  You are only as good as your last job so do what you have promised.

Money streams – There are many alternative ways to earn money as a photographer. As the world of technology, publishing and photography continue to evolve and move quickly there are many ways as well as offering your photographic services to supplement your income including royalties from book or print sales, photo libraries and agents on-selling your photographic stories.

Photographer’s Agents – To be respresented or not?  It is a photographers’s personal choice if they want to be represented by an agent and particularly important if you want to eventually access high end advertising clients. Depends on where you want to go and how you want to live your life, you will need a polished portfolio.

Social Media – Marketing your work is of great importance to a photographer. Social media gives you access to the world, having an online presence is vital. Start with one social media such as Facebook or Instagram if you feel it’s too overwhelming.

Set Backs – If you know from the beginning that there will always be humps in the road. What’s important is how to handle them, to turn a negative into a positive.

Pricing, Paperwork and Model releases.. Uggh the thought of paperwork.Who would have ever thought that there would be so much to think about as a photographer. This is a vital part of life as a working photographer. Paperwork covers your back and makes everything clear upfront. PUT IT IN WRITING.

Keeping Accounts – As I mentioned in point 3 if you plan to work as a photographer you need to be clear that this is a business as much as a creative art. You need to know how to keep accounts and run a business.

Have fun – This is one of the most important things we need to hold onto. We started in this photography thing because we love images. Great images come in fun atmospheres and through people doing what they love. Never stop taking the pictures that come from your heart.

I hope this helps you with some things to think about so when you start it will be clear sailing..

If you have a question please leave it in the comments section and I will do my best to answer it.

You may enjoy this interview with fashion photographer Mario Testino on how he got started

“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… it remembers little things, long after you have forgotten everything.” Aaron Siskind

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Paris Beauty – Private Portrait Shoot

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot

All Photos Copyright Carla Coulson

I’m lucky, not only did I have the good fortune to shoot this beauty but I also had the chance to witness a generous gesture from a loving father to his beautiful daughter.

Liv’s gorgeous dad was fortunate to be photographed when a child by bohemian portrait photographer Ida Kar and he gifted a similar experience (love to think I am a boho photographer) to his daughter to record her year living in Paris.

So on an idyllic sunday morning with the sun shining and the world asleep the beautiful Liv, her gorgeous man Mark and my gang created these beautiful pics. It was a treat for me to have someone in front of the camera that was so relaxed, had such a playful nature and a beautiful heart. Hey, with a dad like that, it’s no surprise.

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paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris
paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

paris portrait shoot, paris personal branding, carla coulson, backlit, photography, shine portrait shoot, puppet show, fashion inspired portrait, floral dress, boulangerie paris

All Photos Copyright Carla Coulson

This last pic was the first one of day, I figured every young girl needs to remember being young and happy in Paris jumping on her bed!!

I adore shooting women of all ages but there is something so special about shooting young women, somewhere between teenagers and ‘who knows where’, to capture that fleeting moment in life when they may not know just how beautiful they are!

A huge shout out to James for this opportunity and his beautiful gift to me of a book of Ida Kar’s work, endless inspiration that now takes pride of place in my photography library.

“If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life it stays with you, for Paris is a moveable feast.” Ernest Hemingway

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It’s Live – A Love Story

limited edition prints, fine art prints, carla coulson, capri, cross processed, fashion shoot,

It’s Live in my print shop, so happy to share this image I hold so dear with you.

Details:

Limited Edition of 25 fine art photographic print onto archival 308gram rag paper (matt), signed and numbered

This photo was taken in Capri Italy

Print image size –  24 x 36cm

Paper size – 40 x 50cm.

Frame and Matt board NOT INCLUDED

Print shipped in 7-10 days from order date with a tracking number by standard mail.

Flat packed in a rigid art folder.

You can make it yours here

Sending summer love from Paris

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A Love Story – Limited Edition Print

limited edition prints, fine art prints, carla coulson, capri, cross processed, fashion shoot,

One of my special photographic moments will be available in my Limited Edition shop this Wednesday. This was also the cover image for Chasing A Dream and one of those freaky photographic moments that happens but you never expect it to! So thrilled to be able to share it with you.

The Story Behind The Image:

I was on a shoot in Capri for a fashion magazine and had scouted the main town the day before for possible places to shoot. I loved this wall but at the time there was no graffiti. The fashion editor briefed the model in the morning, she told her “you have come to Capri, last night you fell in love with someone from the Island and this morning you have woken and changed your mind. Today you want to run away.”

The model ran and ran all day till we came to this last spot for the final shoot of the day. Overnight someone (with a broken heart) had graffitied ‘una vita per farmi innamorarmi, cosi presto per dimenticarmi’.

We all stood with our mouths gaping and goosebumps, the graffiti said ‘it took me a lifetime to fall in love with you and so quickly you forgot me.’ It was as though the fashion editor’s thoughts were truly connected to someone’s love story on Capri.

That’s photography for you!

Print Details:

This photo was taken in Capri Italy on slide film, it was then cross processed to give it a strong contrast and added grain. All blur in this image is intentional.

Print image size –  24 x 36cm

Paper size – 40 x 50cm.

Frame and Matt board NOT INCLUDED

Print shipped in 7-10 days from order date with a tracking number by standard mail.

Flat packed in a rigid art folder.

Set you alarms it will be available at 10.00 Paris time, 6pm Sydney time and 1am California time here

“A flower cannot blossom without sunshine, and man cannot live without love.” Max Muller

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