Walls of Love

LEARN THE SECRET FORMULA TO SELL YOUR PHOTOGRAPHY & ART ONLINE

Have you ever wondered what’s the secret formula to sell your photography or art online?

Claire-flower-selection

In this 12-month intimate group coaching program, I share with you my secrets, structures, and systems of how I, and the members of this program, have built successful online print shops. I will guide you through all the necessary steps that are essential to create the work you are proud of and all the pieces to the puzzle to a successful e-commerce business that will ensure your online shop thrives.

When I created my shop in 2016, I had a dream to make it work for many reasons, one was to create the work I love and sell it but there was another part of me that also did it for you. The naysayers told me ‘you can’t make money selling your photography online.’ It annoyed me so much I wanted to prove that creatives could do the work they love and make it a sustainable online business. Within 3 years I managed to grow my sales x 10!

Taking photos or creating art we love brings pleasure and joy to us and can be the very reasons we start in a creative field. Hanging our beautifully printed and framed work on someone’s wall brings a feeling of deep satisfaction and reward, converting it into a sustainable business is one of the most beautiful things on the planet!!!

Although the process of creating an online shop can seem simple and straightforward from the outside, you can often get lost in the process of pulling all the vital pieces together to make it thrive. If there is a missing piece, it’s the difference between success and silence.

In this 12-month intensive program, I share with you 12 extraordinary modules of teachings, tips, resources, videos, case studies and real life examples of program members’ successes, PDF’s, 4 one-on-one Milestone Calls, bi-monthly live group coaching calls, a private Facebook group with full disclosure and support to that you have all the information to bring to life your creative dream shop.

My wish is to support you in the process of creating the work you love and making it a joyous, sustainable business through selling it in your online shop.

What We Cover:

SUCCESS MINDSET

In this powerful Success Mindset module, you become conscious of what has been holding you back, transform your beliefs and embrace a new relationship with time. To achieve a different result, we need to change how we do things.

This module sets you up for success with a mindset shift at the same time implementing systems and structures to support your success.

You learn about staying in your zone of genius and how to accelerate your success through growing a team/delegating.

Includes a Success Reading list for growth.

YOUR WORK

The Work module is all about creating a body of work you love and understanding your deeper connection to your work and the underlying stories.

We delve into your creative ‘why’ and take a look at your story, experience and profile and how it can help you sell your work.

At the end of this module, you will have a clear series and stories, language around what you do and why you do it and clarity on where to go from here.

FINDING YOUR IDEAL CLIENT

This module is one of the most powerful pieces to having online sales success.

If you don’t know your ideal client, you are wandering around in the dark, wasting time, money and energy.

I share with you my process to get clarity on your ideal client and go deeper than you could ever imagine on where they hang out online.

You create an audience profile so that the time and energy you put into connecting with your ideal client on all platforms is strategic.

WEALTH CONSCIOUSNESS

Our relationship with ourselves, the money story we have grown up with often defines what we believe our work is worth, it can keep us tired, frustrated and broke.

In this module, we dive in to discover what’s been holding you back and how you can create a whole new relationship with money that is truly yours.

This will impact positively your belief in your prices and how much money you are willing to let into your life!

YOUR BEAUTIFUL PRODUCT

Now that you know your ideal client and have a new understanding of your work and why you do it, you can create a product that fits perfectly with that client, where it sits in the market and price it so that you are creating a sustainable business.

In this module, I share with you all the details on papers, sizes, how to price your work, presenting your work for sale and what type of model you would suit your lifestyle and client.

BUILDING YOUR SHOP

For those who currently don’t have a shop:

In this module, I give you all background on different platforms and how you can decide on what is the best shop platform for you and how to set it up based on your vision for the future and where you are now.

I share numerous resources to fast-track the basics and how to make it as beautiful and functional as possible with a clear strategy behind the set up so that it’s set up for your client to shop and checkout with ease and joy.

OVERHAUL YOUR SHOP

This module is designed specifically for those coming into the program who already have a shop.

In this module we drill down into the details on how to overhaul your shop for success.

We look at all areas include menus, philosophies, imagery, collections, product, prices, shipping, about pages and a whole lot more.

It’s a giant Spring clean to make sure your shop has a clear focus and appeals instantly to your ideal client and celebrates you and your work so it’s easy for your clients to purchase and checkout.

BUILD YOUR BLUEPRINT

In Build Your Blueprint, you create a strategic blueprint that will give you clarity on where your sales will come from and break it down into an achievable plan that feels simple and doable.

This is a 4-part module that includes a strategy to grow your community, the strategic projects to work on, your blueprint and then the system that will ensure it’s carried through.

MARKETING, SELLING & COMMUNICATION

This module delivers communication and marketing ideas and skills on how you can start nurturing and selling to your community.

It’s hands on module with lots of case studies, examples, structures, systems, videos and advice on who you can best use your time, energy to reach the financial goals you have made.

There are 8 powerful parts to consider when making your plan and what resources you may be overlooking that could change your outcome.

PLATFORMS, PARTNERSHIPS & AFFILIATES

This module is to help you understand alternative options for you in the marketplace where others help you sell your work through devoted marketplace platforms, online art galleries, and clever entrepreneurs who have created unique platforms for artists as well as interior designers and affiliate links.

LAUNCHES, LANDING PAGES, & CREATING EMAIL LISTS

Making a business work online requires E-commerce strategy, resources and skills and in this module I share with you the secrets behind launches, how to do them with ease including using landing pages and converting your social media following to an email list.

I share the basics of Facebook and Instagram ads and how to prepare and plan your launch or promotional events for success.

TROUBLESHOOTING

We finish by ironing out any kinks and course correcting to ensure the success of your shop.

I share with you all the things to ‘check under the bonnet’ to make sure your shop is destined for joy, creativity and success and you are building the creative life you want.

PLUS:

Sacred Money Archetypes Assessment

to help you incorporate your personality into your business.

&

Resources

We have created a resource file that includes templates, printers, email autoresponder templates, landing page resources, print care instructions, certificate of authenticity, outsourcing resources and how to do it, event planners, marketing calendars, hacks for writing product descriptions and so much more.

“When I began the Walls of Love program, I was skeptical that people actually bought photography. I had had a online shop for 3 years and sold 3 prints. Despite this belief, I thought I would give the course a try because I have greatly benefited from other course run by Carla. The program was nothing less than I expected. Carla covers every aspect of selling online and developing strategies for the future. With a change of mindset, and putting into action a number of techniques I learned on the Walls of Love program, I have now sold approximately 40 prints in the last 6 months since enrolling in the program.”

— Laura R.

Laura R
Sun Worship by Laura R.

What’s Included:

In this 12-month private group coaching program, you will be guided through the essential steps to create the work you are proud of and to ensure your online shop thrives.

  • 12 Modules Including Videos, Worksheets, Case Studies, Cheat sheets
  • 4 Private One-On-One Zoom Milestone Calls* with Each Participant (*Milestone Calls are booked when you have completed 3 key steps in the course.)
  • Bi-Monthly Live Group Coaching Calls for those with a shop already established
  • Bi-Monthly Live Group Coaching Calls for those with who haven’t launched their shop
  • To Answer All Your Questions and to provide further training you will have access to a private Facebook community with daily interaction.

This course is by application only.

Approved applicants will be notified by email a week after their application. Please see below the program requirements and eligibility of applicants.

Once you have been approved, you will receive instant access to the entire program and you can do the work at your pace and you will be welcomed within 24 hours to our Facebook group.

“The Walls of Love program has been one of the most empowering and supportive learning experiences of my professional life.

As someone who had an online print store for a number of years prior to starting this program, I have moved from understanding very little about how to present and operate a successful online business to being in a place of empowerment and knowledge…

“The entire experience including Carla’s incredible knowledge and her business acumen, has been beyond extraordinary. Everything that you could possibly need to learn in order to run a successful online store is presented and delivered in beautifully presented modules, videos and workbooks…

“So, for all of you out there who are floundering with an existing store, as I was, or to those who have never had an online business and have no idea where or how to start, I cannot recommend more highly you become part of this program. You will be astounded by what you are able to achieve when you are given the knowledge and provided with such incredible professional guidance and support.

— Millie B.

Dove Lake by Millie B
Dove Lake by Millie B.

Your creative life before Walls of Love:

  • Taking photos or making art you love but have no deeper connection or understanding as to why you are doing and how to articulate it
  • Confused as where to start with your photography or shop and uploading all the images you like into one big category or categorising them by subjects such as beach
  • Trying to figure out what works by looking at everyone else and seeing what they are doing but not having a strategy that you are following
  • If you get a sale it feels random and a fluke as you don’t know why it worked.
  • You don’t know how to grow your community, connect with the people you want to sell to or which platforms are where you ideal client hangs out
  • You know you could make it work if you had the tools but you often spends hours scrolling social media with no real monetary results
  • You thought when you launched your shop the sales would roll in and now you are confused as what to do next
  • You are confused and frustrated

Your creative life after Walls of Love:

  • You are connected to your work, understand your philosophy and why you do what you do and can express that in a way that others will be attracted to it.
  • You have a new mindset and wealth consciousness that allows you to raise your prices, take action of a successful person and create big goals that you can achieve.
  • You have a blueprint and know where to grow your community and where your sales will come from in the next 12 months.
  • YOu wake up everyday prioritising your creativity, business and goals.
  • You know how to launch a new series, creative promos and sell your work without feeling sleazy and confident you will receive sales.
  • You have a calendar of events that matches your revenue goals and are taking consistent action to make them happen and have the results you desire.
  • You are creating the work you love and receiving sales in return for the work you have done.

COMMENTS FROM OUR PREVIOUS PARTICIPANTS

This is for you if:

You are a photographer or artist who has the drive to create the work you love and a sustainable business.

You have been working at your craft for a couple of years or more and believe in your work. 

You know what you want, have big dreams and plans for your work and you are serious and committed to creating an online shop. 

You require professional advice and structured steps and resources from a proven system and the exact steps for you to do it

You are sick of wasting time, energy, and money trying to ‘figure it out’

You aren’t scared of technology, delegating and creating an E-commerce business that is sustainable.

You want to wake up with money in your bank account and sales in your shop.

You want a support group of others who have already achieved what you want to do and guidance on how to choose, present, sell, market and distribute your work.

You believe it’s possible but you don’t have the answers.

 

This is not for photographers or artists who are just starting out or people that want a get rich quick program. This is about building a long term sustainable business you love.

 

Participants must have knowledge of post-processing, resizing, and managing images using Adobe Lightroom, Photoshop, or similar programs.

Investment:

€3980 Euros Paid in full

OR a Payment Plan of €375 Euros a month for 12 months

APPLY NOW

“The Walls of Love course has worked magic for me on so many levels! Especially making a clear business plan with a practical step-by-step process for building all aspects needed in a creative business. At the same time, I have learnt liberating shifts around unhealthy money beliefs that have been game-changing. But connecting with ‘WOL’ group and Carla has been the best part and so much fun. For any solo creatives, I found this course incredibly supportive and confidence-building from the ground up. I’ve honestly had the biggest year in sales for my business ever and am really starting to live my best life.”

— Laura H.

Paris Jours - Laura H
Paris Jours by Laura H.

COMMENTS FROM OUR PREVIOUS PARTICIPANTS

About Carla

Carla Coulson is a photographer and creative mentor and walks her talk.

She has published 8 books with Penguin Australia, and had her work published in Harper’s Bazaar, Marie Claire, Gourmet Traveller, and Collezioni.

She created a successful portrait business in Paris and teaches sold out photography workshops in Europe and Australia.

Carla has a successful online print shop with sold out limited editions. You can find her shop at carlacoulsonprints.com.

Carla - Host

“The program is fascinating, inspiring, hard work (yes, you will work hard) but it is so gratifying as each new hurdle is jumped, as another sale comes in and with it the pleasure of knowing one of your images or paintings is hanging on someone else’s wall. There is an extraordinary amount of detail within each module – but I feel now I’m equipped to continue, to develop and grow my online shop. I loved working on the various collections and creating the shop. The marketing side has been the most difficult for me, as it is something I wasn’t familiar, out of my comfort zone for sure, but Carla taught us how to look at marketing in a different and personal way that works.

“Future participants who would love to have an eCommerce shop to sell their art but are scared should just do it. Do it! I promise you, you won’t regret it. You will learn the whole process from knowing who you are as artist, refining what you are offering, building your shop and continuing right through to finding your ideal client and the marketing involved. A whole new world has opened up for me and I thank Carla from the depths of my soul.”

— Jilly B.

Joy of Freedom - Jilly
Joy of Freedom by Jilly B.

READY TO GET STARTED THIS YEAR?

Join Walls of Love

I look forward to sharing my experience with you whilst bringing your work to life. If you have any questions, please feel free to email us at hello@carlacoulson.com.

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