• You’ve created beautiful work, uploaded into an online shop, you’re posting on all social media and the only sound you hear is ‘the sound of silence’?
  • You’re so ready to sell your beautiful photography or art and hear the magic ‘cha-ching’ after trying to figure it out on your own but you don’t have the ‘recipe’ on how to make it work.
  • You know your work is great and you want to be able  to create the work you love, and share it with the world and be financially rewarded for it.
  • You’re ready to step into a bigger creative vision of yourself and your art and create a joyous successful online shop?


  • You’ve tried everything. You got off to a good start creating your work and uploading it to your shop. You may have even made a sale but you can’t make it happen again. You waste time, money and energy trying to make it happen!
  • You’ve scoured the internet for answers, read articles about how to sell your work online, what’s the right price, paper, platform or subject but you feel more confused than ever, trying to piece together the magic formula on your own.
  • You wish you had a resource where you can get all the answers you need to move forward.
  • You wish you had a step-by-step guide to take you through each section of the process from building your shop to selling your work.

"When I began the Walls of Love program, I was skeptical that people actually bought photography. I had had a online shop for 3 years and sold 3 prints. Despite this belief, I thought I would give the course a try because I have greatly benefited from other course run by Carla. The program was nothing less than I expected. Carla covers every aspect of selling online and developing strategies for the future. With a change of mindset, and putting into action a number of techniques I learned on the Walls of Love program, I have now sold approximately 40 prints in the last 6 months since enrolling in the program."

— Laura R.

Sun Worship by Laura Reid

Sun Worship by Laura R.

You’re ready to commit fully to a creative life and an online business you love but you’ve got so many questions!

“What are the magic formulas to communicate, promote, articulate and sell my work?"

“How do I navigate the e-commerce world at the same time remaining faithful to my creative vision?"

“Who is my ideal client and where do they hang out?”

“It looks simple from the outside but I feel I don’t have the roadmap to get where I want and can’t get results."

I know, there can be a lot of questions and confusion if you’re starting out.

If you don’t have a plan to follow, it can be easy to make some critical mistakes, get off track, and never end up selling your work and making it a thriving business.

Without guidance and support, it can be difficult to make any progress at all!

That’s why I created Walls of Love, a 12-month self-study program.

Hanging your beautifully framed work on someone’s wall is akin to love, converting it into a sustainable business is one of the most beautiful things on the planet!!!

In this 12-month intensive self-study program, you will be guided through the essential steps to create the work you are proud of and to ensure your online shop thrives.

Your creative life before Walls of Love:

  • Taking photos or making art you love but have no deeper connection or understanding as to why you are doing it and how to articulate it 
  • You are confused as where to start with your photography or shop and uploading all the images you like into one big category or categorising them by subjects such as beach 
  • Trying to figure out what works by looking at everyone else and seeing what they are doing but not having a strategy that you are following 
  • You don’t know how to grow your community, connect with the people you want to sell to or which platforms are where you ideal client hangs out
  • If you get a sale it feels random and a fluke as you don’t know why it worked. 
  • You know you could make it work if you had the tools but you often spends hours scrolling social media with no real monetary results 
  • You are disempowered around asking the right price for your work and feel shy to promote your work on social media or have a promotion
  • You thought when you launched your shop the sales would roll in and now you are confused as what to do next
  • Frustrated and tired creating work you think you should do and you have no idea why this doesn’t work

Your creative life after Walls of Love:

  • You are connected to your work, understand your philosophy and why you do what you do and can express that in a way that others will attract your ideal client
  • You know the link or story between your images which makes it easy to promote and sell your work
  • You wake up everyday prioritising your creativity, business and goals and you're supported by systems and structures.
  • You have a blueprint and know where to grow your community and where your sales will come from in the next 12 months.
  • You understand the essential items of e-commerce and you know how to launch a new series, create successful promos and sell your work without feeling sleazy and confident you will receive sales.
  • You have a social media strategy and plan and you spend a minimum amount of time on social media which is effective
  • You have a new mindset and wealth consciousness that allows you to raise your prices, take action of a successful person and create big goals that you can achieve.
  • You have a calendar of events that matches your revenue goals and are taking consistent action to make them happen and have the results you desire.
  • You are creating the work you love and receiving sales in return for the work you have done.


  • This powerful Success Mindset module sets you up for success with a mindset shift at the same time implementing systems and structures to support your success.
  • You learn about staying in your zone of genius and how to accelerate your success through growing a team/delegating. Includes a Success Reading list for growth.
  • The Work module is all about creating a body of work you love and understanding your deeper connection to your work and the underlying stories and how it can help you sell your work.
  • At the end of this module, you will have a clear series and stories, language around what you do and why you do it and clarity on where to go from here.
  • The Ideal Client module is one of the most powerful pieces to having online sales success so that the time and energy you put into connecting with your ideal client on all platforms is strategic
  • I share with you my process to get clarity on your ideal client, create an audience profile and go deeper than you could ever imagine on where they hang out online.
  • Our relationship with ourselves, the money story we have grown up with often defines what we believe our work is worth, it can keep us tired, frustrated and broke.
  • This module will positively impact your belief in your prices, transform what has been holding you back and how much money you are willing to let into your life!
  • Now that you know your ideal client and have a new understanding of your work and why you do it, you can create a product that fits perfectly with that client, where it sits in the market and price it so that you are creating a sustainable business.
  • In this module, I share with you all the details on papers, sizes, how to price your work, presenting your work for sale and what type of model you would suit your lifestyle and client.

For those who currently don’t have a shop:

  • In this module, I give you all background on different platforms and how you can decide on what is the best shop platform for you and how to set it up based on your vision for the future and where you are now.
  • I share numerous resources to fast-track the basics and how to make it as beautiful and functional as possible with a clear strategy behind the set up so that it’s set up for your client to shop and checkout with ease and joy.
  • This module is designed specifically for those coming into the program who already have a shop, we drill down into the details on how to overhaul your shop for success and provide a clear path for your clients to purchase.
  • We look at all areas including menus, philosophies, imagery, collections, product, prices, shipping, about pages and a whole lot more.
  • In Build Your Blueprint, you create a strategic blueprint that will give you clarity on where your sales will come from and break it down into an achievable plan that feels simple and doable.
  • This is a 4-part module that includes a strategy to grow your community, the strategic projects to work on, your blueprint and then the system that will ensure it’s carried through.
  • This module delivers communication and marketing strategies and skills on how you can start nurturing and selling to your community.
  • It's a hands-on module with lots of case studies, examples, structures, systems, videos and advice on who you can best use your time, energy to reach the financial goals you have made and looking at resources you may have overlooked.
  • This module is to help you understand alternative options for you in the marketplace where others help you sell your work through devoted marketplace platforms, online art galleries.
  • How to work with affiliates and build a sales network for your beautiful work.
  • Making a business work online requires E-commerce strategy, resources and systems and in this module I share with you the secrets behind launches, how to do them with ease including using landing pages and converting your social media following to an email list.
  • I share the basics of Facebook and Instagram ads and how to prepare and plan your launch or promotional events for success.
  • We finish by ironing out any kinks and course correcting your journey to ensure the success of your shop.
  • I share with you all the things to ‘check under the bonnet’ to make sure your shop is destined for joy, creativity and success and you are building the creative life you want.


Sacred Money Archetypes Assessment

to help you incorporate your personality into your business.



We have created a resource file that includes:

  • Templates
  • Printers list
  • Email autoresponder templates
  • Landing page resources
  • Print care instructions
  • Certificate of Authenticity
  • Outsourcing resources and how to do it
  • Event planners
  • Marketing calendars
  • Hacks for writing product descriptions

...and so much more!


"For all of you out there who are floundering with an existing store, as I was, or to those who have never had an online business and have no idea where or how to start, I cannot recommend more highly you become part of this program. You will be astounded by what you are able to achieve when you are given the knowledge and provided with such incredible professional guidance and support."

— Millie B.

Dove Lake by Millie B.

Dove Lake by Millie B.


  • 12 Modules Including Videos, Worksheets, Case Studies, Cheatsheets
  • Resource lists to help you with your online shop
  • Sacred Money Archetype Assessment to help you tap into your money persona so you can incorporate it into your business



€1299 Euros


€500 Euros per month

  • 12 Modules Including Videos, Worksheets, Case Studies, Cheatsheets
  • Resource lists to help you with your online shop
  • Sacred Money Archetype Assessment to help you tap into your money persona so you can incorporate it into your business



Get €650 off the original price

€1299 €649 Euros*

*Use the code BLACKFRIDAY at checkout.

This limited time offer is only available until 26th of November 2022 at 11:59 PM US Pacific Time.


There has never been a better time to create the work you love and sell it in your online shop as we are in a unique time and place in history.


Starting now will allow you to:

  • Be a groundbreaker in the business of selling your artwork online. Covid gave us a gift of moving businesses online that people once thought were impossible but many photographers and artists are yet to make this move.
  • If you start now, you will be in the first wave of successful shop owners and so happy you started now, not in 12 months.


The honest answer is it depends on you and your current situation and whether you already have a body of work, community, have a shop or you need to build one from scratch. Most of our students are able to see their first sales in 3-4 months depending on the time you have to put into it. 

Others might take a few extra months to complete the modules and start applying the system to your shop and work. There is no rush and no right or wrong amount of time, because you have 12 months' access to the program and community! Remember, this isn't a "quick fix" by any means, this is about building a sustainable online business you love.

We recommend you set aside 2-4 hours per week to go through the program and implement the assignments.

When you join the program, you receive instant access to all the modules in our program platform.


  • You are a motivated, action taker who has the desire and drive to create a sustainable e-commerce business selling your art or photography.
  • You have been working at your craft for a couple of years or more, know your way around presenting it and producing it and you believe in your work. 
  • You know what you want, have big dreams and plans for your work and you are serious and committed to creating an online shop. 
  • You require professional advice and structured steps and resources from a proven system and the exact steps for you to do it
  • You are sick of wasting time, energy, and money trying to ‘figure it out’
  • You understand that this is a business and you have the mentality to invest in business systems and structures
  • You aren’t scared of technology, delegating, and creating an E-commerce business that is sustainable.
  • You want to wake up with money in your bank account and sales in your shop.
  • You want guidance on how to choose, present, sell, market, and distribute your work.
  • You believe it’s possible but you don’t have the answers.


  • You are a photographer or artist just starting out.
  • People who want a get quick rich program and not prepared to do the work.
  • You aren’t using any post-processing software or have no knowledge at all of Adobe Lightroom, Photoshop, or similar programs.

I share my system in this 12-month self-study program, including my e-commerce secret structures and how you can build a successful online shop selling photography or art shop that you love.

My system will guide skilled photographers and artists who are serious about having a thriving e-commerce business through all of the necessary steps that will ensure your online shop thrives.


When does the course begin?

You will receive instant access to our platform once you confirm your payment. As this is a self-study course it begins when you start work on the modules.

What do you mean by experienced photographer or artist?

​​I specified experienced photographers as you will need to be able to understand exporting files, enlarging, and handling your images. I do have tutorials for basics such as enlarging your images and exporting from Photoshop or Lightroom but the level of expertise I am speaking to are people who are either willing to learn or are already working with images regularly and doing these procedures.

Is it necessary to start with a body of work?

It isn’t necessary to start with a body of work but I would recommend a very strong desire to make creating a shop or getting your work out there a part of your life moving forward. I have guidance on how to create a body of work that you love or if you already have a body of work, how to articulate it or tighten it up.

I do have two mindset modules on Success and Money so there is support and inspiration to see what has been holding you back and I also have a recommended reading list to continue to inspire you.

Are there any dates or time commitments that I need to be aware of?

No, this is a self-study course designed for you to work at your own pace. It is designed to be completed within 12 months simply so that you can create a working rhythm and deadline and bring your shop and work to life.

How much time do you recommend to put in per week?

Everyone is different as are your lives and schedules. I recommend carving out a time slot each week that is yours to do the material and you keep that appointment with yourself to help you move forward. It could be, for example, two hours a week to work on the material and then you schedule other times in your calendar to take the required action.

Will it work for me?

The outcome really depends on you. How ‘all in’ you are! How willing you are to show up and create work and go through the process of putting it out there and staying with it over a certain period of time. If creating an online shop and presence isn’t something you want to be doing in three years, or having your work out in public is not a burning desire, I would suggest you reconsider purchasing the program as like creating a book or a long term project, it needs time, focus, and love. It’s not a get-rich-quick program. The Walls of Love Self-Study Course is about creating the work you love and a sustainable business.

How much access do I have with Carla and her team?

This is a self-study course so there are NO live calls, question or answer sessions, or email feedback. I have designed the course so that you will be able to get the answers you need on your own.

Is it worth it?

I understand the price is a serious investment but I am sharing 20 years of experience within the course. I give you a clear roadmap of what to do and not to do, complete resources, templates, and private information that many wouldn’t share. The course covers a wide variety of different areas in detail to help you make selling your work a success. The course is packed with interviews and recordings with previous participants so you get real-life examples of how others have taken the material and made it a success in their own unique way.

What is the refund policy?

Sorry, folks, there is no refund policy as you will receive instant access to all the copyrighted material that is instantly downloadable. Please think carefully about whether this is a burning desire and something you really want to bring to life before you purchase.

Terms and conditions

As this course shares private information of former participants and their businesses, you will be asked to agree to the terms and conditions upon purchase to respect the privacy of the previous participants and that no material, interviews, or any media is to be shared.

"The Walls of Love course has worked magic for me on so many levels! Especially making a clear business plan with a practical step-by-step process for building all aspects needed in a creative business. At the same time, I have learnt liberating shifts around unhealthy money beliefs that have been game-changing. But connecting with 'WOL' group and Carla has been the best part and so much fun. For any solo creatives, I found this course incredibly supportive and confidence-building from the ground up. I've honestly had the biggest year in sales for my business ever and am really starting to live my best life."

— Laura H.

Paris Jours by Laura H

Paris Jours by Laura H.


About Carla

Carla Coulson is a photographer and creative mentor and walks her talk.

Carla has a successful online print shop and in 2021 sold more than multiple 6 figures of her limited edition prints.

She has published 8 books with Penguin Australia, and had her work published in Harper’s Bazaar, Marie Claire, Gourmet Traveller, and Collezioni.

"The program is fascinating, inspiring, hard work (yes, you will work hard) but it is so gratifying as each new hurdle is jumped, as another sale comes in and with it the pleasure of knowing one of your images or paintings is hanging on someone else's wall. There is an extraordinary amount of detail within each module - but I feel now I'm equipped to continue, to develop and grow my online shop. I loved working on the various collections and creating the shop. The marketing side has been the most difficult for me, as it is something I wasn't familiar, out of my comfort zone for sure, but Carla taught us how to look at marketing in a different and personal way that works.

"Future participants who would love to have an eCommerce shop to sell their art but are scared should just do it. Do it! I promise you, you won't regret it. You will learn the whole process from knowing who you are as artist, refining what you are offering, building your shop and continuing right through to finding your ideal client and the marketing involved. A whole new world has opened up for me and I thank Carla from the depths of my soul."

— Jilly B.

Joy of Freedom - Jilly B

Joy of Freedom by Jilly B.


Your success depends entirely on the amount of work you put in, where you are starting from, your commitment to having a successful business, your level of motivation and the action you take and implement. 

We cannot guarantee the same results for each student and the results for each participant will depend on the individual, your drive, desire, dedication, determination, vision, confidence, community, work and numerous other factors in taking the material and implementing it.

You fully understand that it’s YOU that will create your desired result with the materials provided. 

When you purchase Walls of Love, we make no guarantee that you will have the same results as previous participants. Only you can determine your performance, future earnings, business profits, marketing message and connection, growth of business and your end result and outcome.


The testimonials presented are true testimonials of participants of Walls of Love and what they have achieved during their time in the program. They are examples of what is impossible but it's not a guarantee for future participants that they will receive the same results. It’s only for illustrative purposes of what is possible. The individual is responsible to create their desired outcome from the materials provided.