Personal Branding Shoot – Joy Dreyfus

Carla Coulson, flowers, atelier roses by claire, flowers paris, joy dreyfus, carla coulson, florist paris, roses by claire

Joy Dreyfus with bouquet by Roses by Claire

Who’s the girl behind the flowers I can here you asking?

It’s the clever Joy Dreyfus  and I was so proud and honoured to do this personal branding shoot for her new business.

Joy is born and bred in Paris (yes they do exist), is the ex-fashion editor for Officiel magazine and has a black book that all of us would kill to get our hands on. The great news she has put it to good use.

Joy has created Events Joy and has combined her unique talents honed in the fashion world with her fabulous contacts and mixed them with the world of love, weddings and events to become a wedding/events planner with an edge! Bringing together a list of fashion photographers, fashion make-up artists, stylists and decorators Joy’s aim is to create a wedding far away from the cliche.

Carla Coulson, flowers, atelier roses by claire, flowers paris, joy dreyfus, carla coulson, florist paris, roses by claire

Joy Dreyfus with bouquet by Roses by Claire and flowers in the beautiful Claire’s boutique

Joy and I wanted to create images that would fit with her quirky but beautiful style and that she could use for editorial magazine and blog stories on her new business, across all her social media and on her brand spanking new website. So we headed to some of her favourite ateliers and boutiques in Paris and first stop was the beautiful Roses by Claire. Claire, the sweetest girl on the block,  is based in the 9th arrondissement and has a shop full of roses that would make any gals heart sing.

Carla Coulson, flowers, atelier roses by claire, flowers paris, joy dreyfus, carla coulson, florist paris, roses by claire

 Joy putting her personal touch on things out the front of Roses By Claire

Carla Coulson, flowers, atelier roses by claire, flowers paris, joy dreyfus, carla coulson, florist paris, roses by claire

Joy at Roses by Claire 

Atelier Delphine Manivet, joy dreyfus, carla coulson, wedding planner, wedding dresses, paris wedding designer, personal branding shoot,

 Joy looking at the latest collection of wedding dresses at Delphine Manivet

A visit to Delphine Manivet is one of those moments on any girls Parisian bucket list. Imagine the most beautiful wedding dresses of gossamer dreams in a setting of moulded walls and wall to ceiling windows. Well, this too was in Joy’s little black book and has since become my favourite!!

Atelier Delphine Manivet, joy dreyfus, carla coulson, wedding planner, wedding dresses, paris wedding designer, personal branding shoot,

The beautiful atelier and wedding dresses at Delphine Manivet

Atelier Delphine Manivet, joy dreyfus, carla coulson, wedding planner, wedding dresses, paris wedding designer, personal branding shoot,

 Joy in the atelier of  Delphine Manivet
Atelier Delphine Manivet, joy dreyfus, carla coulson, wedding planner, wedding dresses, paris wedding designer, personal branding shoot,

Beautiful details and wedding dresses at Delphine Manivet

Joy Dreyfus Photo copyright Carla Coulson0013

Joy in Delphine Manivet couture on the streets of the Rive Gauche

We crossed Paris to a favourite location on the Rive Gauche. Delphine Manivet not only makes exquisite wedding dresses but she has an evening wear and couture line and of course Joy always knows the perfect one to pick. Ouch love this dress.. so good it hurts!!

Atelier Delphine Manivet, joy dreyfus, carla coulson, wedding planner, wedding dresses, paris wedding designer, personal branding shoot, delphine manivet,

Joy in Delphine Manivet couture on the streets of the Rive Gauche

Atelier Delphine Manivet, joy dreyfus, carla coulson, wedding planner, wedding dresses, paris wedding designer, personal branding shoot,

 Joy in Delphine Manivet couture in front of Serge Gainsbourg’s house on the streets of the Rive Gauche

personal branding shoot, carla coulson, joy dreyfus, carette paris, place des vosges, wedding planner,

 Joy stops for tea at the beautiful Carette in Place des Vosges

personal branding shoot, carla coulson, joy dreyfus, carette paris, place des vosges, wedding planner,

 Green tea and croissant at  Carette in Place des Vosges

personal branding shoot, carla coulson, joy dreyfus, carette paris, place des vosges, wedding planner,

 Tough decisions at the beautiful Carette in Place des Vosges

place des vosges, personal branding shoot, carla coulson, joy dreyfus, wedding planner paris, personal branding shoot paris

Joy in the fabulous Place Des Vosges

place des vosges, personal branding shoot, carla coulson, joy dreyfus, wedding planner paris, personal branding shoot paris

 Joy in the fabulous Place Des Vosges

place des vosges, personal branding shoot, carla coulson, joy dreyfus, wedding planner paris, personal branding shoot paris

personal branding shoot paris, carla coulson, joy dreyfus, wedding planner, cafe, place du march

In Place du Marche in Neuilly

yachts of paris, carla coulson, joy dreyfus, personal branding shoot, seine river paris,

Joy organises weddings on private yachts like the chic Le Cachemire by Yachts de Paris

delphine manivet wedding dress, carla coulson, personal branding shoot paris, joy dreyfus, wedding planner paris, wedding dress, delphine manivet

Joy in one of the chic wedding dresses of  Delphine Manivet

delphine manivet, wedding dress, personal branding shoot, carla coulson, joy dreyfus, wedding planner paris, personal branding shoot paris

Joy in one of the chic wedding dresses of  Delphine Manivet

Le Meurice hotel paris, carla coulson, personal branding shoot, louvre paris, joy dreyfus, wedding planner paris, personal branding shoot paris,

Joy on the balcony of the Le Meurice Hotel Paris

personal branding shoot, paris, le meurice hotel, louvre, tuileries garden, joy dreyfus, carla coulson, portrait shoot

Joy on the balcony of the Le Meurice Hotel Paris with Le Tuileries garden in the background.

When you have a name like Joy it is kind of given that you would end up creating events full of joy for others. So if you are planning on getting married in Paris and want a wedding with a twist you might like to get in touch with Joy here.

Here are some of Joy’s go to addresses in Paris:

Lunch at Colette or Bread and Roses

Japanese tea and pastries at Toraya

Lunch for drinks at Cafe de Flore

Shopping at Isabel Marant and Carven

Stationary at Bookbinders Design

Decor at Flamant

Cute kids stuff at Bonton 

Body and hair products at Aesop

Perfumes and Candles at Annick Goutal

Yoga at Le Tigre

If you would like more information about creating editorial style images for your brand you might like to check out my Personal Branding package.

Sending Good Vibes and love

“Getting married, for me, was the best thing I ever did. I was suddenly beset with an immense sense of release, that we have something more important than our separate selves, and that is the marriage. There’s immense happiness that can come from working towards that.” Nick Cave

signature

Love you to share..

Check out my Portrait Lightroom Presets here.

0 0 votes
Article Rating
Subscribe
Notify of
guest
6 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Shell Parsons
7 years ago

Oh Carla & Joy! Do you believe in serendipity? Carla, when I ordered your divine print of Notre Dame, with the image of the café Esmeralda, I took it as a sign that my novel (only in its very early stages) was on the right track; one of my characters has an imaginary friend named Esmeralda. And now, this post. One of my major characters is named Evangeline. She is a pivotal character in relation to plot. She is one of the romantic leads….and she’s a wedding planner!! She is currently planning a society wedding where it is her job to recreate the setting of the Palace of Versailles. I googled images and found people who resembeled the way I envisaged my characters. I then printed and laminated these images so that as I am working on a scene, I can truly SEE my character in all their shining glory (I have since found out that I am not alone in this technique of characterisation.) Carla and Joy, may I just say that my ‘previous’ incarnation of Evangeline has now gone. Joy, I hope you don’t mind, but YOU are my new Evangeline! The photo of you on the ferry (a scene from my novel) is now etched in my mind. The image of you in Place du Marche in Neuilly represents the vibrancy and confidence of my ‘Evangeline’. So I hope you don’t mind but you are now the muse for one of my main characters:-) Carla, as always, your photographs are breathtaking and inspirational. Hope you both have a fabulous week. Shell.x

Silvia
Silvia
7 years ago

This is such a gorgeous shoot Carla! Hi! I hope you are happy and well xx

Elaine Fraser
7 years ago

Love, love your photography! I first heard of you through Lisa Clifford and loved your Naples book. I’m coming to Paris in June after attending The Art of Writing Retreat with Lisa. (My second year in a row!)

I’m following your photo journey and looking for inspiration for my Paris visit. Thanks for sharing!

Peggy Braswell
7 years ago

so beautiful + wish I could be there xxpeggybraswelldesign.com

Roses By Claire
7 years ago

Wow ! Stunning as usually !
Love
xx

Shell Sherree
7 years ago

Oh, wow! Magnificent, Carla. You’ve captured a beautiful sense of Joy’s personality and spirit. x0