Whatever You Put into Your Photography Career You Will Get It Back
You may recall on Monday I discussed the process of putting together a portfolio/body of work before launching your career.
My advice is not only to prepare your portfolio/body of work but also to have in place your websites, business cards, composite cards and social media before launching anything. This way you tell two stories, one of your work and the other that you are professional and organised.
I want to tell you what happened to me when I went on one of my first forays into the magazine world. I had prepared approx 6 different photographic travel stories that at the time I was using as my portfolio hoping to have the stories published. I had been fortunate enough to have one of the stories published in Australia and on my return to Italy I planned a trip to London to try and connect with as many English magazines as possible. It seemed to make sense, we were on the same time zone and they spoke English!
I started researching all the fabulous English magazines with whom I wanted to work and then slowly started to call them and make appointments. All of them were fabulous, all of them allowed me to come and see them and when I told them I had travel stories on Italy including Conde de Nast Traveller.
So off I trotted to London with kilo’s of my worked tucked into my luggage. I went to see approx 15 different magazines in the space of four days, each art director was divine, each complimentary about my work but no promises to publish anything.
I remember flying home lugging my suitcase, it felt like it weighed a thousand kilos and so did my heart. I felt as though I had wasted all that time, money and energy and I started to ask myself if I knew what I was doing.
Though I was despondent I continued on my path to becoming a photographer by continuing to shoot. Approx 3 months after my return from London I received a call whilst riding across the Ponte Vecchio. I couldn’t answer it quick enough. It was an English number. A magazine that I had seen months earlier had a two day job for me in Tuscany the following week. Yippee.. I was doing cartwheels on the Ponte Vecchio and the locals thought I had lost it!
After I returned from my job in Tuscany I received another thrilling call. An Australian magazine whom I had seen almost 7 months earlier had a four day job for me in the north of Italy.
This has happened to me over and over and over again through the years. Whatever I have sown no matter how long ago, all seems to flower sooner or later. What you put into your photography career you will reap, even if it takes a little time.
Chi va piano, va sano e va lontano ( I adore this Italian proverb, he who goes softly, goes safely and goes a long way)!