I adored shooting these images with talented Joanne King for her Australian based label Hollyoak around the backstreets and hidden courtyards of Paris.
Joanne’s creativity flourished becoming a mum. Taking a break from her ‘day job’ as a clinical neuropsychologist, what started out as a hobby soon became a small business with children’s label Little Chillies and Hollyoak.
She initially started designing Holly Oak with a ‘post-baby-body’ in mind. “I wanted women to be able to purchase feminine and beautiful garments that would make them feel great about themselves. Hence, a lot of the styles are versatile, they can be warn loose, or accessorised with a belt to give more shape.”
“I like to design timeless and tailored pieces that are less likely to date. I have a strong French and Japanese influence in both design and fabrication, in particular drawing a lot of inspiration from Tomoko Nakamichi, who designs the most extraordinary shapes. I keep the fabrication as natural as possible, predominantly using linen, cotton & silk.”
Joanne has a curious link to France!
“My great grandmother was born from a young French couple, after some naughty hanky panky (out of wedlock – tut tut). She was left in a shoe box on the door step of her adoptive parents (English couple). There is a stream of us on my paternal side (myself included) that look European, which from a young age sparked my curiosity about my family history. I’m currently exploring this family connection to see if I can trace where in France my ancestors came from. It’s tricky given the secrecy around the adoption. At present, an aunt who spends part of the European summer in Villefranche sur Mer, has inspired my most recent travels, exploring the Provence-alpes-Côte d’Azur region.”
Joanne is about to return to her day job so she has wound back her children’s label but designs and manufactures an annual range spring/summer range for women. You can check out her beautiful work here